Not exactly comics, these back cover ads featured 7 Up TV spokesbird Fresh Up Freddie in some nicely done TV-style commercials (note the panel shape). Freddie was actually a Disney character and was popular enough for awhile to have merchandising including dolls and pin-back buttons! Does advertising work? I don't know. I always enjoyed 7 Up's commercials...but I've never drank any of their product. Do they still MAKE 7 up even?